Formerly known as the Integrating Electronic Health Records and eClinical Technologies Conference, this year’s expanded topic scope reflects the industry’s interest beyond integration to the utility of the data collected by healthcare information technologies and the application of this data to monitor and improve clinical outcomes. Capitalizing on the increasing HIT data that is now available resulting from government led initiatives to increase EHR adoption, drug manufacturers, providers, hospitals, and many other stakeholders in the healthcare industry now need to learn what to do with this HIT technology and data to optimize efficiency and increase patient safety.