Team CDISC made an official appearance at the CISCRP Medical Heroes Charity 5K run held at the beautiful San Diego Embarcadero waterfront at 6:30am on Monday, June 16. To my recollection, this is the first time that such an activity — as distinguished from the usual cocktails and hors d’oeuvre fare — has been held at a DIA meeting. Wizened DIA veterans are well aware of the delicate dance of trying to inconspicuously detect the names associated with semi-familiar faces encountered on the exhibit floor — the classic line is to ask "who are you working for these days?” as you study the badge without disclosing that you’ve also forgotten their name. And if you think that’s hard, imagine trying to recognize these once a year acquaintances when they’re dressed in shorts, tee shirts and sunglasses rather than business attire — sans name badge. Lots of waving and close-lipped smiling as you rapidly but fruitlessly scan your memory banks.